Essen Cookware
Brand Identity System
Brand Identity System
We were called to redesign and reinvent the brand Essen, a cookware direct sales company that hadn’t changed its identity for 30 years. Essen’s success was based on an excellent product, cherished by families for generations. We took this as the starting point to develop an identity system that made justice to Essen’s history: a contemporary classic, functional but close to people’s lives.
Alejo Estebecorena (Industrial Designer), Mariana Pariani (Creative Director / Graphic Design)
Ximena Caminos (Brand Consultant)
