Essen Identity

Identity system for Essen Cookware

Essen Cookware
Brand Identity System
We’ve being called to redesign and reinvent the brand. Essen is a direct sales company, that hasn’t work on it identity for 30 years, relaying on the strength of their product. This strength is real and we worked to create an identity system that reflects the idea of a classic, already attributed to the product they are selling by their customers. Team: Alejo Estebecorena (Industrial Designer), Ximena Caminos (Brand Consultant), Mariana Pariani (Art Director / Graphic Design).
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